The Home Depot
A campaign system spanning mascot development, employee-benefits artwork, and environmental merch and signage.
Reneigh, the campaign mascot
A connected campaign toolkit.
This Home Depot work brings a mascot campaign, employee-benefits visuals, and merch and signage into one connected system rather than three separate categories.
It pairs friendly character work with bold retail graphic language and practical rollout assets, so the campaign moves across internal comms, print, and environmental touchpoints.
Home Depot needed a campaign that stayed friendly and human across wildly different surfaces, from a mascot to internal benefits comms to a store-grand-opening sign, without splintering into three unrelated looks.
One friendly system that travels from a mascot to a store sign.
A campaign kit that holds together across internal comms, print, and retail.
I led art direction, campaign design, and illustration, building a system friendly enough for a mascot and sturdy enough for a store floor.