NVIDIA Merch
A merch concept system built around collectible product, event graphics, packaging, and wearable brand language for NVIDIA.
GTC custom label
Merch designed like product.
A self-initiated concept for how NVIDIA merch could work as a real line: apparel, accessories, packaging, event graphics, and retail moments, built on the brand's high-contrast language and signature green.
The tone pulls from performance, internet culture, and the charge of NVIDIA's GTC events.
Most tech merch ends up as forgettable swag in a drawer. The challenge was making NVIDIA gear people would choose to wear and want to keep.
Make it a drop worth lining up for.
A merch world that scales from a single GTC drop to a full branded retail moment.
I led the concept, art direction, and product design, shaping the apparel, packaging, and event graphics into one system people would actually want.